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From the Editor’s Desk… Custom Content as Nonprofit Marketing Tools

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From time to time, we would like to tell you a little about the publishing business in general as well as innovations in the way we are doing business and the opportunities you or your organization might be interested in learning more about. This column focuses on custom publishing—what is it and how can it help you.

Do you need to grow or strengthen a loyal donor base? Engage new members? Promote a global message? launch a new product or service? Or are you looking for new ways to connect with your staff or volunteers?

By partnering with Wiley, we can help you to create your very own custom print book, ebook, video, app that will drive your message home and reinforce your brand awareness to your donors and members.

www.wiley.com/go/custompub

Wiley’s creative custom team can help you in new and innovative ways. If you want to breathe new life into your brand or products, add some excitement to your marketing campaigns, generate more leads, increase your revenue, motivate your teams, or add value to your products and services, then we can help by creating products to meet your needs, your way.

From a simple cover change with a “compliments of” message printed on a book’s cover to a more elaborate e-learning program created from book content, we offer a turn-key solution. Regardless of the type of product, the Custom Publishing team handles everything: working with the customer to determine the type of product they need, pricing, contract negotiations, account set-up, management of production and editorial process, and product delivery to the customer.

It’s really easy to get started. Just contact:

custompub@wiley.com

You’ll then be contacted by one of our custom-publishing team experts to discuss your needs, ideas, and all that we have to offer. We’ll send you some samples and additional information that can help you figure out what you would like, the direction and delivery, and how to proceed. We will also discuss budgets and timelines, and then we’ll get back to you with a written proposal, so you’ll know all costs and there are no surprises. It’s really that easy!

Thank you for taking a look at our new site and please feel free to pass along this information to anyone who might be interested.

 


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